nr®NOOR RACHID
DESIGNER, RESEARCHER & MAKER
← ALL WORK

03 / VALOI

From the page
to a new kind of story.

At Valoi, my work spans user research, UX/UI, and front-end experiences across the website and app. A major focus has been understanding people with dyslexia and ADHD, including people who describe their experience as ADD, and what makes reading and navigating a digital experience more demanding for them.

ROLEUX/UI Design & Front-End Intern
CONTEXTAI storytelling · Cognitive accessibility
YEAR2026
SCOPEInternship work
WORDS INTO WORLDS

A story.
Set in motion.

HOVER TO REPLAY ↗
A NEW WAY INTO THE STORYREADWATCH
BOOKS → CINEMATIC CONTENTRESEARCH / DESIGN / BUILD

01 / PRODUCT & PEOPLE

Different ways into a story.

Valoi is an AI product that transforms books into cinematic content. My contribution focuses on the website and app experience, with particular attention to users with dyslexia and ADHD. Understanding their needs became a substantial part of my design work, alongside leading UX/UI responsibilities and contributing to front-end implementation.

02 / RESEARCH

Understanding the person before shaping the screen.

I conducted an in-depth evidence review of reading, attention, and interface design, documented in my paper, “Designing Screens for Dyslexic and ADHD Users.” I synthesized published studies and accessibility guidance from sources including W3C, the British Dyslexia Association, and eye-tracking research. The review covers typography, spacing, color, navigation, forms, motion, personalization, and evaluation.

03 / KEY DISTINCTION

Reading effort and attention are different design problems.

The review helped me distinguish between the effort involved in decoding text and the demands of sustaining attention, managing steps, and returning after an interruption. These needs can overlap, but they should not be treated as one uniform user profile. My design direction is to reduce unnecessary reading while making the next action, current context, and progress easier to understand.

04 / RESEARCH INTO DESIGN

Turn the evidence into practical interface guidance.

I translated the review into a quick-reference UI specification: readable type and adaptable spacing, short labeled sections, consistent navigation, visible form labels, clear primary actions, and progress indicators for multi-step flows. It also recommends limiting interruptions, honoring reduced-motion preferences, and offering control over reading settings. These are research-informed recommendations guiding the work, rather than a claim that every feature is already implemented.

05 / IMPLEMENTATION

Keep research close to the build.

I design and implement user-facing experiences while collaborating directly with engineering across web and app flows. The research gives those conversations a concrete basis: how much reading a task requires, whether controls are predictable, and how easily someone can regain context. Usability sessions and front-end iteration remain part of my wider role.

06 / LIMITS & NEXT STEPS

An evidence review is a starting point for validation.

The paper acknowledges mixed findings around visual preferences and a smaller evidence base for ADHD-specific interface design. Its recommendations call for testing with the intended users and looking at task completion, time on task, errors, and abandonment alongside feedback. This review does not establish measured accessibility improvements for Valoi; it gives the team a more informed foundation for design and further evaluation.

THE IDEA I CARRY FORWARD

Accessibility starts with understanding the effort an interface asks of someone.

Download my research paper (DOCX) ↓

NEXT PROJECT

Pathzn