noor@uxdesigner
GPA: 4.0
research-first
Northwestern MS
100% task completion

Product Design UX Research Strategy

Noor Rachid

UX Designer & Researcher

UX Design & ResearchUsability TestingBehavioral AnalysisStakeholder CommunicationNorthwestern MSTwitter / X AlumniCompetitive AnalysisJourney MappingResearch Synthesis UX Design & ResearchUsability TestingBehavioral AnalysisStakeholder CommunicationNorthwestern MSTwitter / X AlumniCompetitive AnalysisJourney MappingResearch Synthesis

Selected Work

Projects that
moved the needle.

02

01

Internship · Twitter/X UX Design & Research Mixed Methods

Twitter Bookmarks Feature

Design & research at Twitter scale — uncovering why millions of users weren't adopting Bookmarks, building the solution, and translating findings into product decisions.

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Twitter Bookmarks

02

Nood Coffee — website and app mockup
Mobile UX UX Research Client Work

Nood Coffee App

Designed a mobile app to bridge a Chicago coffee cart's in-person warmth to digital — covering ordering, real-time tracking, a loyalty program, and event booking.

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UX-Research

Research Projects

Academic + independent research  /  user behavior · business problems · design strategy

Research ↗
Starbucks Rebranding Research
A competitive brand strategy study examining how Starbucks drifted from its "third place" roots — and proposing a research-backed rebrand concept ("Sip. Stay. Relax.") to reconnect with community-oriented consumers.
Competitive Analysis Brand UX Audit Market Research Social Media Strategy
4
Team Members
62
Countries · Starbucks
3
Brand Concepts
Key Finding
Starbucks' shift toward speed & standardization created a gap — users missed the original "third place" atmosphere. Proposed rebrand concept centered on a return to community and slow coffee culture.
⬡ view-research →
Research ↗
Mentor Me! App Research
Mixed-methods UX research study investigating how young professionals (ages 18–26) find mentors — uncovering the gap between intent and access, and informing the design of a dedicated mentorship app.
User Interviews Survey Research Field Studies Personas Journey Mapping
78
Survey Responses
58%
Considered Mentorship
95%
Value Mentorship
Key Finding
58% of young professionals considered mentorship — but only 39% had ever had one. The gap wasn't lack of interest; it was lack of access. No dedicated platform existed outside of employer-controlled programs.
⬡ view-research →
Research ↗
HealthAI Quest Research
A comprehensive mixed-methods research study exploring motivation, trust, and behavior around AI-powered fitness tools — combining 5 in-depth interviews and 87 validated survey responses to inform a gamified health app design.
User Interviews Survey · 87 Responses Analogous Inspiration SPSS Analysis
87
Valid Survey Responses
74.7%
Want Personalized AI
5
In-Depth Interviews
Key Finding
The two strongest predictors of app adoption were AI personalization (r=.33) and social interaction features (r=.23). Privacy and data security concerns (47%) were the top barriers — critical design inputs for trust-first UX.
⬡ view-research →
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Discover
Research & framing
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Define
Synthesize insights
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Ideate
Explore solutions
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Prototype
Build & test
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Deliver
Ship & measure

Skills & Tools

What I bring
to the table.

Click a category to explore

← Select a category to see skills

About Noor

Design & Research as
a single discipline,
not two separate things.

I'm a UX Designer and Researcher finishing my Master's in Information Design & Strategy at Northwestern University. My work lives at the intersection of systems thinking and human behavior — figuring out why people struggle with digital products and building experiences that actually reduce that friction.

Before Northwestern, I interned at Twitter/X where I worked across design and research on the Bookmarks feature — running usability sessions, building prototypes, and presenting findings to product and engineering stakeholders. For two years I have also been the sole UX Designer and Researcher for Nood Coffee, a Chicago brand whose clients include Meta, BCG, and the Chicago Bears.

4.0GPA · Northwestern MS
4.0GPA · Lewis University BS
3+Research Studies · Published
2yr+Embedded Client Research

About

Noor
Rachid.

UX Designer & Researcher based in Chicago. Master's in Information Design & Strategy at Northwestern. Former UX Researcher at Twitter/X.

Noor Rachid

Experience & Education

2024–
MS, Information Design & Strategy
Northwestern University · GPA 4.0 · Expected Sept 2026
2022
UX Design & Research Intern
Twitter / X · Bookmarks feature design
2021–
UX & Brand Designer
Nood Coffee · Chicago · Mobile app & brand
2022
BS, Design (Minor: Computer Science)
Lewis University · Summa Cum Laude · GPA 4.0
Ongoing
Freelance Designer & Photographer
5+ years · Packaging, promos, e-commerce

Skills & Tools

FigmaMiroProcreateAdobe CCSketchUser ResearchUsability TestingWireframingPrototypingCompetitive AnalysisJourney MappingPersona DevelopmentInformation ArchitectureRapid Prototyping

The Story

I came to UX through a question I couldn't stop asking: why do so many digital products make smart people feel confused or anxious? That question turned into a career.

My design practice is grounded in research. Before I touch a wireframe, I want to understand the mental models, constraints, and contexts that shape how people actually behave — not how we assume they do. I hold a BA in Design with a minor in Computer Science from Lewis University, which means I can speak both design and engineering.

At Twitter/X, I contributed to the Bookmarks feature — working inside a large, fast-moving organization with real constraints and real stakeholders. At Northwestern, I built Clime — a full iOS mentorship app with AI matching, goal tracking, and community features — as a solo 10-week project. At Nood Coffee, I've had full ownership of a client mobile app from research through delivery.

I'm currently looking for early-career UX roles in Chicago — hybrid or remote — where I can bring research rigor and design execution to a product team that cares about getting things right.

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