Photography
& perspective.
Paying attention to framing, light, and the moments between the obvious ones.
INDEPENDENT MIND. HUMAN-CENTERED WORK.BASED IN CHICAGO
A little curiosity.
A lot of intention.
I’m Noor. I turn questions about people
into thoughtful digital experiences.
Sometimes with code. Always with care.
UX DESIGN + RESEARCHNORTHWESTERN · MS, IDSBUILT ON CURIOSITY SINCE DAY ONE
A PEEK INSIDE MY HEADSMALL INTERACTION. REAL PROJECTS.
It starts with
“what if?”
Pick an everyday moment.
See where my curiosity takes it.
Ordinary moments.
Interesting possibilities.
OBSERVE → QUESTION → MAKETHIS IS HOW I THINK. THE WORK IS BELOW. ↓
RESEARCH WITH PURPOSE✳DESIGN WITH FEELING✳DETAILS THAT MAKE A DIFFERENCE✳
01 / SELECTED WORK
Different contexts.
The same curiosity.
From saved inspiration to coffee rituals and new ways to read.
Three projects, and the thinking behind them.
INSPIRATION, FINISHED.
012026
CO-FOUNDER · PRODUCT DESIGN
Pathzn
An app I’m co-founding to help people turn saved inspiration into action they choose.
022023–
WEBSITE DESIGN · MOBILE UX
Nood Coffee
Bringing a Chicago coffee brand into a digital experience for ordering, loyalty, and events.
WORDS INTO WORLDSA story.
Set in motion.
HOVER TO REPLAY ↗BOOKS → CINEMATIC CONTENTRESEARCH / DESIGN / BUILD
032026
UX RESEARCH · UI · FRONT-END
Valoi
Research, design, and front-end work for an AI storytelling product, with a focus on readers with dyslexia and ADHD.
A THREAD THROUGH THE WORK
What people do
is rarely the whole story.
With Pathzn, I’m asking what happens after saving. With Nood, I bring the perspective of someone who’s worked on both sides of the counter. With Valoi, I’m exploring different ways into a story.
OBSERVE THE BEHAVIOR.
QUESTION THE ASSUMPTION.
DESIGN THE NEXT STEP.
02 / THE RESEARCH DESK
Before the pixels,
better questions.
A selection of academic research into
behavior, trust, and belonging.
Mentor Me!
What stands between wanting a mentor and finding one?
HealthAI Quest
Exploring motivation and trust in AI-powered fitness.
Starbucks & the third place
Examining the relationship between a brand and a sense of belonging.
NOOR RACHID / A LITTLE OUTSIDE THE FRAME03 / THE PERSON BEHIND THE PIXELS
Designer by training.
Maker by nature.
I’m a Chicago-based designer connecting design, computer science, and information strategy. I move between understanding customer behavior, building digital experiences, and learning what helps people take the next step.
I earned my master’s in Information Design & Strategy at Northwestern and my bachelor’s in Design, with an Interaction Design focus and a Computer Science minor, at Lewis University.
Outside the screen, I spend time behind a camera. Photography and videography are both creative hobbies and freelance work for me—a chance to tell stories, notice small details, and capture moments from a different perspective.
My hands-on work spans front-end development, AI workflows, and product analytics. With Pathzn, I’m using PostHog and Segment to explore activation and retention, alongside APIs, webhooks, and automation tools.
Northwestern UniversityMS · Information Design & Strategy · 2026
Lewis UniversityBA · Design · CS minor · 2023
04 / CURIOSITY DOESN’T CLOCK OUT
Photography
Videography
& storytelling.
Personal projects and freelance work, exploring how movement, sound, and editing bring a story to life.
Coffee
& connection.
Behind the bar or behind the interface, the person on the other side matters.